LO3:Pre-production

Letter to music company

Location Reece

Storyboard

Organisation of Actors

Organisation of Props

Organisation of Costumes

Shooting Schedule

Mood Boards

LO2 :Music Video Analysis

Vogue – Madonna Analysis

Vogue was released in March 20^th 1990 by Cire records, inspired by Jose and Luis who were vogue dancers and choreographers at the time. The single was released on two albums, Celebration and immaculate collection. After presenting the song to the warner brother producers they decided the song was too good to be wasted, therefore they put it on the upcoming album for the Disney film Dick Tracy which Madonna herself starred in, however before the song could be placed on the album Madonna had to alter some of the lyrics so that the song could be connected with the Disney film.

The Music video for ‘Vogue’ was created by David Fincher, who was an American film and music video director, as well as working with Madonna he worked with Paula Abdul, Aerosmith, Rolling stones and Michael Jackson. The video was shot at the Burbank studios in California.

The song ‘Vogue’ fits into the genre of dance/pop as it has a dance nature and has catchy and simple lyrics, the beats within the song are emphasised and have prominent hooks. 

Right from the beginning of the ‘Vogue’ video the visuals are going along with the lyrics, for example the first line is “strike a pose” when this is sung everyone on camera strikes a ‘pose’, When Madonna says “move to the music” the dances move around. Throughout the video the dancers/singers/actors are dressed for the lyrics, they are dressed as if they are ready to be a part of a ‘Vogue’ photo shoot, there is a line within the song that says “better than you are today” everyone in the video is beautifully made up from the makeup to the outfit they are wearing, they are seen as very smug. The lyric “black and white, boy or girl” fits in with the video as it is filmed in black and white this shows equality. The lighting that they have used makes the video seem magical this fits alongside the song as they are singing about being magical and making things happen for everyone.

The video cuts to the beat in the sense that after there is a different instrument played the shot changes. For example when the 1 second beat of the keyboard enters the shot changes to another character or movement. The video is adapted to the beat of the song so that after each intense instrument is strung the image or shot is changed.

 

It is clear throughout the video who the star is and what their aim is in this video it is obvious that Madonna is the star and is representing the ‘vogue’ image as she surrounded by dancers who seem to be fussing about her. The record company are looking to sell this track as a fashionable and sexy track that will change the way you live if you buy it, it makes woman believe that by listening to this track they could be in vogue and all men will adore them, and makes men believe that every woman is beautiful. In this video Madonna is portrayed as a sex symbol who woman want to be and men want to be with, she wears throughout the video skimpy outfits and has men running after her which is a connotation of Madonna’s appearance. In the majority of Madonna’s videos she is seen as a popular woman who men like to fall in love with. She is seen as a sex symbol for both men and woman and this video also shows this, in both the vogue video and other Madonna videos she is wearing skimpy outfits and there is a high amount of dancing that could be seen as sexy.

The music video for ‘Vogue’ is interpretive and surrealist this is because; it explains the theory behind the song, it shows that the song is about the beauty in everyone and how it is everywhere; it is presented in an artistic way in which the audience can interpret their own story within the music video.

Just haven’t met you yet -Michael Buble Music Video Analysis

Just haven’t met you yet was the first single to be released on Michael Buble fourth album ‘crazy love’ according to the artist the song and the music video are ‘about everyone’s dream of finding a relationship and love’ he wrote the song alongside Alan Chang and Amy Foster-Gilles. The song was written and dedicated to his wife who also features in the music video playing his ‘love interest’. The song was deemed a huge success and became number 1 in the US charts and number 9 in its debut weekend in the UK. The single later went on to win song of the year at 2012 Juno awards and gave Michael Buble a nomination for best male pop vocal performance at the 53^rd Grammy Awards.

The Music video was directed by Rich Lee. Rich Lee is an American music video and commercial director signed to DNA in Hollywood, he has worked alongside Eminem, The black eyed peas, Norah jones and All American Rejects. He started his career being a sculptor in Broadway shows but later moved on to computer graphics creating 3D previsualizations for blockbuster films such as I am legend and the pirates of the Caribbean 1,2,3. After the encouragement of feature film directors he moved on to creating music videos.

The shots that are used throughout the music video are quite short and snappy shots, as soon as you gather the item shown the camera has moved onto either another item in the store, Michael Buble and his love interest or other couples that seem in love in the store. During some shots in the video Michael Buble is seen walking towards his love interest on the top of the shelves, by creating an upward looking shot they have shown the audience what they should focus on. The video is a tribute to a scene in ‘Ferris Bueller’s day off’ when a parade is lead through the streets of Chicago, lip synching to the Beatles hit ‘Twist and Shout’.

The song ‘Haven’t met you yet’ would fit into the music genre jazz/pop as it has the characteristics of both the jazz genre and the pop genre, for example the song connects to a wide audience and has catchy, fun and upbeat lyrics that the audience can connect to making it popular music, however it also develops through various complex styles including propulsive rhythms giving the genre a jazzy edge.

Throughout the music video there is a small amount of relationship between the lyrics and the visuals, however in some cases the lyrics being sung fit with what happen in the video, for example Michael sings the line ‘I get all worked up, then I let myself down’ when he says that he lets himself down he looks toward the floor, he also sings ‘I can see every single possibility’ as the supermarket workers and the shoppers are dancing around him and his love interest, this is saying if this is happening then anything can happen. Throughout the video the music is very upbeat and jazzy, the way that the characters and artist is dressed is also very fashionable upbeat and jazzy, they have shown the music soundtrack through the layout of the scene as well as what they are wearing. The video has been cut so that the onscreen image changes after every beat, this creates intensity and mystery. Solo instrumentals are shown by the camera moving along shelves in the store or showing products, this shows where they are and makes the audience feel part of the video, for example in the beginning of the video before the artist starts to sing, items are food are seen being scanned and food being placed on the shelf, cars arriving and trolleys being pushed.

Throughout the whole music video production Michael Buble is featured, the camera follows him round the store watching him shop before meeting his love interest, after he meets his love interest the video resumes on top of a stack of shelves in which Michael and his love interest walk, dance and lie together, the video then resumes with him walking along the shop floor gathering a crowd of people as he sings to his girl who is standing at the entrance of the store, after collecting her they exit to the car park with the rest of the gathered crowd, after the music finishes you see Michael Buble at the till collecting his receipt before exiting the shop only to realise that it had all been a day dream.

The record company are looking to sell this track to a wide it appeals to mums and older women who are stuck in the routine of everyday life, this is shown in the video by it being set in a supermarket, which is a boring everyday activity that Michael Buble has romanticised and made to look fun and exciting. The video shows the passion of the song and creates a mood of love, which creates a wider appeal and can show a younger audience that love can in fact be found anywhere.

The artist is given the image of romantic and a ladies man. He has given off this image by singing about how he ‘hasn’t met her yet’ and how he has had his ‘heartbroken so many times before’. He is seen as a fragile man who just wants to fall in love with the girl of his dreams. In previous videos of Michael Buble’s he is seen as solitary and lonely, he is shown as I guy who has fallen out of love and been heartbroken and is ready to give up on love, however in the ‘haven’t met you yet’ video it has been reversed and he is ready to fall in love and he is not given up.

The lyrics support the storyline in the sense that he is saying he hasn’t met the girl of her dreams yet but is ready to do so, as he is singing about wanting to meet her the girl appears and he starts to fall for her, however the music video is based upon a day dream that he is having, in the end of the video you realise that it was in fact a day dream and he hasn’t met her yet.

The video represents the song the artist and the genre as it is upbeat fun and mysterious; the song states that he hasn’t met her yet in the video, he meets her however you don’t realise that he hasn’t actually met her until the end of the video when the realisation that it was only a dream appears; the artist is seen as a romantic ladies man which is shown by him getting the girl of his dreams in the video, you see that as soon as their eyes have connected he has won her over; the genre is seen as fun and popular amongst all, this is shown as he makes an everyday subject such as shopping come exiting and romantic.

The music video for Just haven’t met you yet is narrative as it has a storyline throughout about how he hasn’t yet met the girl of his dreams yet, and the story is him ‘dreaming’ of meeting the girl although the audience are not aware that it is a dream until the end of the song, it also shows parody as it has a tribute to a scene in ‘Ferris Bueller’s day off’ when a parade is lead through the streets of Chicago, lip synching to the Beatles hit ‘Twist and Shout’

 

How would you describe the audience for the music videos you have analysed?

 The audience for the music video 'Vogue' is similar to the target audience of the magazine 'Vogue', both the music video and the magazine are aimed at young adults and adult females, although the magazine has not been linked to the music video, the target audiences are similar. The music video is aimed at people who believe that perfection is everything, it shows to youngsters that everyone is trying to be perfect and beautiful but you don't need to try as it can come naturally to all.

The audience for the music video 'Haven't met you yet' is aimed mainly at mums and older women who are stuck in the routine of everyday life, by having the music video set in an everyday place such as a supermarket they are turning an everyday activity for most people into a fun and romantic situation. By creating the video around the artist they are creating a love interest for the women and a model for men.

There are many similarities between the two videos audiences; both videos are mainly aimed at females however they are aimed at different ages and occupations.

 

LO1: Why videos?